News

MAHA Conquers South America

MAHA founds the first subsidiary on the South American continent headquartered in Santiago de Chile. Managing Directorship partner is Miguel Lizama, a competent partner with wide-ranging experience in the branch and a 15-year existing business relationship with MAHA. Other MAHA Chile S.P.A. directors include Klaus Burger (MAHA Managing Director) and Bernhard Gött (Managing Director MAHA Partners).

MAHA demonstrates Presence
The brandname MAHA has a 15 year history as an established brand name on the Chilean market: today MAHA is the largest supplier of testing technology in Chile. Our long time partner Miguel Lizama played a major role in this success thanks to his keen analytical skills of market conditions and high measure of branch knowledge.
As another member of the MAHA Group MAHA Chile S.P.A.’s area of expertise are those of a modern sales and service partnership. The goal of establishing the partnership is to continue the ongoing expansion and development of the sales and service structures on the South American continent. Presence, service and sales activities will be optimized and existing contacts to long-time partners deepened and consolidated. In this way, the global challenges can be mastered in a long term fashion – so important in rapidly changing markets- and market position stabilization achieved.

Recognizing and Making Use of Chances
South America carries great potential in the field of testing technology for vehicle inspection, individual workshop equipping and special equipment manufacture. A stable inflation rate, solid economic growth of ca. 4% the last years and foreign trade integration are factors which have helped to stamp Chile as a model country within Latin America. And Chile is no stranger to innovations. And this is reflected among other things in the high technical level of vehicle inspection which is conducted in Chile by an array of private companies such as Applus, SGS and TÜV Rheinland.

Success with a Proven Strategy
MAHA already supplied 104 test lanes to Chilean test organizations in 2004/2005. Orders in the area of dynamic emission testing followed. Striving for increased market share is the goal in the establishment of the MAHA Chile S.P.A. subsidiary. The path to this success in Chile- like it is all over the world – can be found in absolute customer orientation.
Customer satisfaction has top priority in Chile. Minimal supply times, short reaction times in service and warranty cases as well as rapid spare parts supply are the base values which need to be met. Technical competence, human know-how, customer closeness, flexibility and optimum logistic services are just some of MAHA’s strengths. These essential success factors will play a major role when continuing to conquer the Chilean market and securing the market position there.