When Know-how Cooperates...
MAHA Maschinenbau Haldenwang GmbH & Co. KG and Albert Berner Deutschland GmbH, two major players in the automotive industry, understand the synergy effect that results from the merger of two successful companies. For this reason they are entering into an exclusive distribution agreement. At the same time the foundation has been laid for the new Berner Expert Alliance. Both MAHA and Berner, active in the automotive industry, but with different fields of emphasis, complement each other wonderfully. The cooperation is a futureoriented decision that has substantial benefits for automotive workshops.
The ideas which led to the cooperation are virtually identical on both sides. The customer is the focal point – and it’s about a professional expansion of the product spectrum of both companies. The customer has many more options available – and in turn without significantly more costs. There is only one source and the customer benefits from the strengths of two automotive industry leaders.
MAHA is now regarded as worldwide leader in the manufacture of vehicle test stands for all applications and is known as a pioneer and world market leader in electronic brake testing technology. For 4 decades MAHA has been dealing with the testing of safety-relevant components and driving characteristics of vehicles. In close cooperation with vehicle manufacturers test-relevant systems and equipment are developed.
MAHA has a current market share of 40%. In dealerships and subsidiaries in more than 130 countries over 1,000 employees care for the needs of customers in an optimal manner on site. MAHA is not only system supplier for vehicle testing and maintenance, but also central contact for planning and execution of country-specific test concepts. MAHA customers are enthusiastic about the customized solutions tailored to the needs of the individual customers and the distinctive service offerings.
Berner is one of the leading European direct distributors in the small parts business for the professional in the automotive trade (cars and commercial vehicles), in the building trade and in industry. Established on April 1, 1957 it is still an independent family company. Its customer profile in the automotive sector include independent workshops, service workshops, body and paint shops. Berner is represented in over 20 European countries, in Europe alone there are over 27 distribution companies, 2 production facilities in Asia and 8 chemical companies which are all part of the Berner Group. More than 620 qualified consultants deal with products related to the maintenance and repair of vehicles with different customer needs. The Berner C-part management, tool management and other customized services enable the customer in the automotive trade to operate with special efficiency. Berner also offers the right solutions for the special needs of commercial vehicle specialists.
The large overlay of customers is what joins MAHA and Berner. Ca. 90,000 automotive workshops in Germany alone, including independent and service workshops, body shops in both car and commercial vehicle sector, truck workshops of all kinds and agricultural shops benefit from the enhanced service offerings that result from the cooperation.
Success is always dependent on the extent to which companies are able to have a vision, to observe, to identify trends – in short – to feel the pulse of the market. And to realize innovative ideas without losing sight of reality, to recognize when needs and requirements change. MAHA and Berner have recognized that a perfect service network builds long-term business relationships. A network created for the satisfaction and safety of all customers. Because ultimately that’s what it is all about.